Listings

I want more listings

Get in front of sellers and win the appointment.

Build a real estate business that fits your life — not a life that fits your real estate business.

Your first step this week

Book two listing appointments this week from expireds and FSBOs.

Listings follow a repeatable path: a seller source, a call that earns the appointment, and a presentation you have practiced out loud. Start with the source you can dial today.

Use

Say it and run it

The exact words and the checklist that go with this step.

Script · Listing Appointment

Listing Appointment — Opening & Agenda

Thanks for having me. Here's the plan: I'll ask about your goals, walk the home, show you what buyers are doing right now, and then we'll talk price and my plan.

At the end I'll ask you a direct question: do you want me to sell it? If the answer is no, I'll shake your hand and we're still friends.

First — if this sells at your number in your timeframe, where are you going next?

Pre-frame the close at the start, then earn it. Motivation before marketing, marketing before price.

All scripts →
Playbook · Per appointment

Listing Appointment Checklist

Pre-appointment prep, on-site flow, and the close — the process behind a high listing conversion rate.

  1. 01Pre-call the sellerConfirm both decision makers will be there, ask their timeline, and ask what they want from the next agent.
  2. 02Build the pricing package3 actives, 3 solds, 2 expireds, plus absorption rate and days-on-market for the neighborhood.
  3. 03Walk the home firstTour before you present. Take notes on condition, then let them show you what they're proud of.
  4. 04Motivation before marketingWhy sell, where are they going, what happens if it doesn't sell — in that order.
Open the full playbook →

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