By Design

I want to choose a niche

Specialize so competition stops mattering.

Build a real estate business that fits your life — not a life that fits your real estate business.

Your first step this week

Name the one group of people you want to be known for serving.

A niche is not a marketing slogan — it is who you serve, where they gather, and what they need. Pick from your real life first: your community, your past work, your relationships.

Use

Say it and run it

The exact words and the checklist that go with this step.

Playbook · Annual, reviewed monthly

Business Plan By The Numbers

Turn an income goal into daily activity, then track the four numbers that predict it.

  1. 01Start with take-homePersonal income need → gross commission needed after splits, cap, and expenses.
  2. 02Convert to transactionsDivide by your average commission per closing to get the deal count.
  3. 03Work back to activityApply your appointment-to-close and conversation-to-appointment ratios.
  4. 04Budget the businessLead gen, marketing, tools, and taxes as fixed percentages of gross.
Open the full playbook →

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